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Dior Cruise

  • Client: Christian Dior
  • Where: España, Sevilla
  • Date: 2022
  • Our Role: We acted as an intermediary between the client and the city of Seville. We managed all the licenses for the Plaza de España, the Alcázar and all the ones required for the organization in the city for the whole duration of the event. Additionally, we organized two lunches that took place simultaneously for the VIP clients of Dior and more than 300 celebrities who came from all over the world. Together with the client, we created an unforgettable experience from zero, taking care of all the details: we looked for a captivating venue, true to the culture of Andalusia, we designed the concept and we took care of the decoration, music, catering, entertainment, etc.
  • Description: The emblematic Plaza de España in Seville, the heart of Andalusia, was decorated with half a million carnations and red roses to be the venue for the 2023 Cruise show of Dior. A historic parade in which the French maison explored its links with the Spanish culture and heritage. Many local artisans and artists were called upon to help create this unique experience.
GALLERY

Celebrities’ Lunch

The lunch for the celebrities was hosted at La Corchuela, a magical place very close to Seville with countless breathtaking corners. It was like being taken back in time to this wonderful, decadent oasis. We took advantage of all the patios, gardens, paths and filled them with tables for 2 to 8 people where guests could sit randomly, to recreate a restaurant atmosphere in a privileged environment. The guests could wander through the estate, visit the stables with the authentic family carriages and horses, while enjoying a glass of champagne. They strolled through the gardens, walked around the lake, visited the polo field, while our refresh boys were never too far away to relieve the heat of June in Seville, with cool water, refreshing napkins and traditional fans.

Clients’ Lunch

The lunch for the clients was held in an Andalusian Cortijo, where the guests could first relax around the pool while enjoying some freshly made cocktails. They then tasted a variety of authentic paellas and shared different Spanish dishes, served in traditional ceramic plates, in the garden.
The guests could go on a carriage ride in the countryside and discover the beautiful interior patios and the chapel of the house.

 

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info@youniverselab.com

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+34 635 067 009

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P.º Alcalde Marqués del Contadero, s/n,

41001 Sevilla, Spain.

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